Employer Branding Isn’t Just for Offices: Why Workers Choose One Contractor Over Another
Employers in the Gulf's frontline market often assume workers have no choice - that hiring is a transaction where the offer is taken or left on price alone. Anyone who has watched a recruitment drive in Kerala, Manila or Nairobi knows better. Workers choose. They arrive with ranked preferences built from village networks, WhatsApp groups and returnees' stories. Some contractors'...
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